Aveeno Positively Ageless Firming Body Lotion Review

    Review of: Aveeno Positively Ageless Firming Body Lotion

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    Professional review of Aveeno Positively Ageless Firming Body Lotion. See how it compares against other cellulite creams.

    Aveeno Positively Ageless Firming Body Lotion ReviewProduct Name:  Aveeno Active Naturals Positively Ageless Firming Body Lotion

    Overall Rating:  2.5/5 Rating

    Product Type:  Lotion

    Size:  8 fl oz

    Price:  $9.49

    Cost Per Ounce:  $1.19

    Where To Buy:  Click Here

    Notable Ingredients:  Shiitake Mushroom Complex & Wheat Protein

    Quick Summary:

    Aveeno Positively Ageless Firming Body Lotion is almost smack dab in the middle when it comes to cellulite products.

    It has some pros and cons and neither is extraordinary, so I give this firming lotion a 2.5/5 stars.

    Here are some of the pros.

    It’s pretty inexpensive, easy to use, super moisturizing, and smells wonderful.

    I like the fact that it’s a combo of a firming and hydrating lotion.

    It did give me some results but I think some of it is comparable to any ultra moisturizing cream or lotion.

    My skin is incredibly soft, smooth, and supple and I do feel it firmed up my skin a bit and minimized the look of some cellulite and helped with overall elasticity.

    I like aspects of it but nothing was dramatically different.

    Now let’s check out some of the cons.

    It doesn’t have a guarantee, so that’s a bummer.

    And the formula says it’s light and non-greasy and locks in moisture all day.

    However, the lotion is definitely not light and non-greasy.

    It’s really rich, creamy, and thick (which is what helps give you that all day moisture) but its also heavy and a bit greasy.

    It also leaves you sticky, which is not cool!

    I have really sensitive skin and at first it didn’t bother me at all, which was heavenly.

    But then every few times, especially after shaving, I’d get irritated and my skin would sting for a while.

    It wasn’t awful but also could’ve done without it.

    While looking online, I saw that some people developed pretty intense rashes, redness, and irritation after using this lotion.

    I’m not sure if they’ve updated their formula or not since then.

    Regardless, be cautious if you’re sensitive or have an allergy to wheat protein.

    All in all, this cellulite lotion fell right in the middle of the road for me.

    Detailed Opinion:


    Aveeno Positively Ageless Firming Body Lotion comes out of the tube as a white lotion.

    It’s definitely on the thicker side of lotions and acts more like a cream.

    The description says it’s “light and non-greasy” but I have to disagree.

    It’s pretty heavy and has a rich texture and is fairly greasy.

    It also leaves your skin feeling sticky, which is a bummer. :(


    The application process is pretty easy and straightforward.

    The directions say to apply daily to legs and body or wherever skin needs firming or feels dry.

    The lotion comes in a squeezable tube, so application is easy and not ridiculously messy like others.

    I basically covered my whole body in the lotion.

    I’d focus on my problem areas (booty, thighs, belly) and then spread the remaining lotion on my dry areas like arms and calves.

    I have super sensitive skin and I was really impressed the first time I used it because I had just shaved my legs and it didn’t sting or burn at all!

    But then it seemed like every few times after that I would get irritated a bit from the lotion, mainly if I had just shaved.

    It wasn’t awful and went away within 30-60 minutes, but stinging skin is never fun!

    Drying Time

    It takes about 10 minutes or more for this lotion to dry.

    It also depends on how much you use and how much area you’re covering.

    I pretty much did my full body and it took about 15 minutes to dry.

    The worst thing about it was that it leaves a sticky film on your body.

    That’s a definite pet peeve of mine and I hate walking around sticky.

    The stickiness took forever to go away, too.

    I’d say it lasted a good few hours before it totally went away.

    Smell (in the tube)

    The smell in the tube is really pleasant.

    The fragrance is light, crisp, and refreshing.

    It has a bit of fruity or floral tones.

    I definitely enjoy the smell.

    Smell (a few hours after application)

    The scent sticks around for a few hours after applying it.

    It gradually fades off as the day goes on.

    I really like the smell and it reminds me of a crisp, clean perfume.

    But it was never overpowering.

    I used it with and without other scented products and perfumes and it never was an issue.

    Short Term Results

    I saw some initial results pretty quickly.

    This lotion is an awesome moisturizer and right away my skin was super hydrated.

    It’s definitely a thick lotion but that makes it even better at delivering some intense hydration, especially if you have dry skin.

    I feel like it kept my skin moisturized for the greater majority of the day, which is great.

    Long Term Results

    Aveeno boasts on their website and on the actual product that in a consumer study, 100% of women saw visible improvement and firmer looking skin in just 2 weeks.

    You always have to be mindful of these studies and claims and they never really provide a ton of information about the study, how many people, etc.

    For me, it took about 4+ weeks of consistent, daily use to see some real improvement.

    My skin continued to stay super hydrated and moisturized, which in turn enhanced the overall look and suppleness of my skin.

    I did see some improvement with my cellulite and my skin was a bit firmer and felt healthier and plumper.


    There are 26 ingredients in Aveeno Positively Ageless Firming Body Lotion, which is quite a few.

    Unfortunately, there are only really 2 main active ingredients.

    The rest are mostly unpronounceable, unrecognizable ingredients, which I’m not a fan of!

    But let’s take a look at the 2 main ingredients:  Shiitake Mushroom Complex & Wheat Protein

    The shiitake mushroom complex is chock full of amino acids and vitamins to help encourage the healthy cell production of elastin and collagen.

    It’s thought to promote quicker skin cell renewal, thus promoting younger, firmer looking skin.

    Hydrolyzed Wheat Protein provides high glutamine levels and amino acids to the skin, which is believed to gently nourish, hydrate, and deliver balanced moisture.

    It has film-forming and tensor properties that are shown to help improve the firmness of skin.

    It’s also been shown to minimize the look of wrinkles and fine lines.

    Wheat Protein may help protect the skin from drying out by retaining moisture and adding hydration to keep the skin conditioned and soft.

    However, hydrolyzed wheat protein has been shown to cause rash and irritation in some individuals, so be cautious if you have sensitive skin or a known allergy to wheat protein.


    You can’t buy this cellulite lotion directly from the Aveeno website.

    But you can purchase it from a number of places like CVS, Amazon, Walmart, Ulta, and Walgreens.

    I got an 8.0 oz tube for $9.49 at Walgreens.

    So it works out to only $1.19 per ounce, which is super affordable.

    I think it’s a pretty good deal for the price and overall value.


    Aveeno doesn’t seem to have any kind of guarantee on their website.

    So that’s unfortunate! :(

    But you can buy this firming lotion at a number of places and those locations may offer some sort of guarantee or return policy.

    So be sure to check that out beforehand.

    Where To Buy

    To buy Aveeno Positively Ageless Firming Body Lotion, click here.

    Aveeno Positively Ageless Firming Body Lotion: Summary

    FactorAveeno Positively Ageless Firming Body Lotion
    Overall Rating2.5/5 Rating
    Texture/FeelCreamy, white, thick lotion
    ApplicationSqueeze tube makes applying easy but lotion is thick, takes awhile to rub in
    Drying TimeTakes 10+ minutes to dry but leaves your skin sticky
    Smell (In Bottle)Light, fruity fragrance
    Smell (After)Smell is pleasant, like a subtle, sweet perfume and not overpowering
    Short Term ResultsMy dry skin was very moisturized and hydrated.
    Long Term ResultsSkin looked and felt a bit firmer, plumper, and supple
    Notable IngredientsShiitake Mushroom Complex & Hydrolyzed Wheat Protein
    PriceAn 8-ounce tube is $9.49. Only $1.19 per ounce, which is very cheap!
    Where To BuyClick Here

    Aveeno Positively Ageless Firming Body Lotion Review

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